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Bridging the Gap: Why Developers and QA Teams Need Direct Access to Users
Building a Design Practice Scott Kiekbusch 3/31/25 Building a Design Practice Scott Kiekbusch 3/31/25

Bridging the Gap: Why Developers and QA Teams Need Direct Access to Users

Sadly, the people developing the solution are often the furthest removed from users—the very people they’re building for… by design. Time for product teams to rethink how they balance productivity and empathy within Agile practices.

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Designers With These Skills Are Poised to Thrive in the Age of AI
Design Career Insights Scott Kiekbusch 3/13/25 Design Career Insights Scott Kiekbusch 3/13/25

Designers With These Skills Are Poised to Thrive in the Age of AI

The potential exists right now for AI to empower designers by acting as their tech partner. Advancements in AI coding capabilities should serve as a wake up call for designers and for companies to rethink the staffing models of modern software product teams.

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How Sonos Stumbled: 2024’s Biggest UX Disaster
ROI of Design Scott Kiekbusch 12/3/24 ROI of Design Scott Kiekbusch 12/3/24

How Sonos Stumbled: 2024’s Biggest UX Disaster

The Sonos app debacle is a masterclass in what not to do. For product teams, the takeaway is clear: UX is a strategic investment, not a luxury. Companies that fail to prioritize design risk not just their products, but their brand, trust, and financial stability.

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