Most User Personas Suck. Here’s How to Fix Them
Anyone who’s worked with me knows: I’ve never been the biggest fan of creating personas. Not because personas are a bad idea per se, but because the way most teams create and apply them is broken.
ChatGPT is Not Your User
ChatGPT wasn’t trained on your customers. It doesn’t know your product. It doesn’t feel your market nuance. It doesn’t understand the little frictions or behaviors that define real user needs.
Bridging the Gap: Why Developers and QA Teams Need Direct Access to Users
Sadly, the people developing the solution are often the furthest removed from users—the very people they’re building for… by design. Time for product teams to rethink how they balance productivity and empathy within Agile practices.
Designers With These Skills Are Poised to Thrive in the Age of AI
The potential exists right now for AI to empower designers by acting as their tech partner. Advancements in AI coding capabilities should serve as a wake up call for designers and for companies to rethink the staffing models of modern software product teams.